Essential looks after your website, social media and Google.
For freelancers and small businesses that need regular posts for social media and Google.
You want to show your services regularly and receive incoming enquiries in an orderly way. To do this, we combine your website, social media and Google in ongoing support.
What we handle in Essential.
The initial setup happens at the start. After that, we look after the agreed content and workflows within the monthly scope.
One-off at the start
- Company website with up to 5 content pages.
- 8 AI team and company images in total for up to 5 people.
- 1 consolidated round of revisions for the initial website build.
One language, one company and a coordinated modular design system. A content page has up to six sections. Website Premium 3D is not included automatically.
Ongoing every month
- Social Media
- 4 posts, including 1 AI video of up to 30 seconds. Instagram and Facebook.
- Google profile
- 4 updates from the existing monthly content.
- Website support
- Technical maintenance and up to 30 minutes of changes to existing text and images.
- Enquiries
- Log and forward up to 100 new written enquiries.
- Reviews
- Up to 50 review invitations and 20 replies to Google reviews.
Monthly plan, monthly report and human quality control are included. Content comes with 1 consolidated round of revisions per month.
Videos are part of the social posts. An enquiry covers one new request with up to ten AI replies; the allowance is not a number of guaranteed enquiries or appointments.
You provide the expertise, we turn it into content.
An example: you want to present an existing service. Based on your input, we plan the posts, design the visuals and prepare them for publishing.
Agree on offers and material
You provide information about your business, existing images and the necessary access. Together we decide which services feature in the monthly plan.
Review and approve drafts
Our team writes the copy and creates the image posts and the included AI video. You receive the drafts for approval and can give consolidated feedback.
Publish and handle enquiries
We publish the approved content. New enquiries via the website and email are logged and forwarded; personal advice and scheduling remain with you.
Is this package right for your business?
Essential is right if you answer enquiries and arrange appointments yourself. Ad campaigns, automatic appointment booking and customer reactivation start with Professional.
See the full package comparisonScope and collaboration are clear before we start.
Paid monthly in advance. Cancel with 30 days’ notice to the end of the minimum term; after that with 30 days’ notice to the end of any contract month. No automatic renewal for another twelve months.
Full scope of services
Website & initial setup · once
- Company website
- Up to 5 content pages
- Additional offer landing pages
- Not included
- Language
- 1
- Total AI team/company images
- 8 for up to 5 people
- Personal avatar including voice
- Not included
- Website setup revision rounds
- 1
Website, content & advertising · monthly
- Total social posts
- 4
- Of which AI videos
- 1 up to 30 sec.
- Managed social networks
- Instagram and Facebook
- Google Business Profile posts
- 4
- Managed advertising campaigns
- Not included
- Small website content edits
- Up to 30 min.
- Technical maintenance
- Included
- Monthly plan and report
- Included
- Consolidated content revision rounds
- 1
- Additional avatar messages
- Not included
Enquiries & appointments · monthly
- New AI-assisted enquiries
- Record and forward up to 100
- Contact channels
- Website and email
- Automatic appointment booking
- Not included
- Calendar connections
- Not included
- Appointment reminders
- Not included
- Waitlist for cancellations
- Not included
Reviews & reactivation · monthly
- Review invitations
- Up to 50
- Replies to Google reviews
- Up to 20
- Reactivation of existing customers
- Not included
Requirements and operating services
The company website and additional landing pages are created once at the start. Each content page contains up to six sections. One language, one company and an agreed modular design system. The shop’s Website Premium 3D is not automatically included.
The eight starter images are a total allowance for up to five people. Personal avatars and voices require suitable recordings and the person’s consent.
Videos are included in the 4, 10 or 16 social posts. An image post includes one image and caption. Publishing the same content on several managed networks counts as one item. For carousels agreed in advance, each designed slide counts as one image.
Google Business Profile posts are short updates drawn from the existing monthly content, not additional SEO blog articles.
Ad images come from the monthly content allowance. One campaign covers one goal, one target region, up to two ad groups and up to four active ads at a time. Advertising spend is separate.
The ten additional Executive avatar messages are each up to 30 seconds long, using an approved avatar template with a personalised name and short text.
Technical maintenance covers monitoring, updates and fixes to the delivered solution. Small content edits apply to existing text and images; new pages and features are agreed separately.
Executive: after every twelve paid months, a design refresh of up to three existing pages with one revision round.
An enquiry is a new contact about one matter, with up to ten AI replies. Essential records and forwards it. Professional and Executive answer approved questions, qualify the request and organise the agreed next steps. Exceptions and requests beyond scope are passed to the client’s company.
Setup for one company, one language and up to 30 approved standard questions. Professional: one calendar. Executive: up to three calendars. Up to two automatic reminders per booked appointment.
Reactivation: up to two approved standard workflows, covering up to 250 contacts per month in total from Professional upwards. Human handling of all enquiries is extra scope.
Hosting and the internal standard tools needed for the agreed service are included. Domain fees, client-owned software subscriptions and usage-based SMS and WhatsApp fees are disclosed upfront. Extra costs and higher allowances require your explicit approval.
Approvals, revisions and additional costs
A revision round is one consolidated set of feedback on a submitted draft within the agreed direction. The first draft does not count as a revision round.
New concepts, additional products or people, new languages and changes after approval are extra scope.
Quality control and correction of our production errors are included. Errors caused by Pribbly do not use a revision round.
Extra work is billed at CHF 120 per hour in 15-minute increments, only after a cost estimate and your explicit approval.
Monthly allowances apply to the relevant service month and do not roll over. Deliverables delayed by Pribbly remain owed.
We work online. A lengthy briefing call is not required; we ask focused questions to collect the facts we need.
Content is published after client approval or through an explicitly agreed automated approval process.
No guaranteed revenue, leads, hires or search rankings.